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      <image:title>General Electric</image:title>
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      <image:title>General Electric</image:title>
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      <image:title>General Electric</image:title>
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      <image:title>General Electric</image:title>
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      <image:title>General Electric</image:title>
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      <image:title>General Electric</image:title>
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      <image:title>General Electric</image:title>
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      <image:title>General Electric</image:title>
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      <image:title>General Electric</image:title>
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      <image:title>General Electric</image:title>
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      <image:title>General Electric</image:title>
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      <image:title>General Electric</image:title>
      <image:caption>User Interview</image:caption>
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      <image:title>General Electric</image:title>
      <image:caption>Interviews Analysis</image:caption>
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      <image:title>General Electric</image:title>
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      <image:title>General Electric</image:title>
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      <image:title>General Electric</image:title>
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      <image:title>General Electric</image:title>
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      <image:title>General Electric</image:title>
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      <image:title>General Electric</image:title>
      <image:caption>Save Results Overlay</image:caption>
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      <image:title>General Electric</image:title>
      <image:caption>My Saved Preferences</image:caption>
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      <image:title>General Electric</image:title>
      <image:caption>My Saved Results - Edit</image:caption>
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      <image:title>General Electric</image:title>
      <image:caption>Search Results</image:caption>
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      <image:title>General Electric</image:title>
      <image:caption>Save Preferences Overlay</image:caption>
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      <image:title>General Electric</image:title>
      <image:caption>My Saved Results</image:caption>
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      <image:title>General Electric - Research Plan</image:title>
      <image:caption>Outlined research objectives and participant roles to guide discovery, ensuring our work addressed both business goals and project manager needs.</image:caption>
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      <image:title>General Electric - Analysis</image:title>
      <image:caption>Synthesized interview data through inductive coding, clustering insights into themes that directly informed design priorities.</image:caption>
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      <image:title>General Electric - Proto Persona</image:title>
      <image:caption>Developed proto-personas to capture project managers’ goals, frustrations, and workflows, keeping the design team aligned on user needs.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/1512344123338-TNVV5XUSEBK9UM2KO0QL/Golden+Thread.001.jpeg</image:loc>
      <image:title>General Electric - User Scenarios</image:title>
      <image:caption>Created user scenarios to illustrate how project managers would use the app in real-world contexts, validating value before building.</image:caption>
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      <image:title>General Electric - Sketches</image:title>
      <image:caption>Project Details</image:caption>
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      <image:title>General Electric - Prototype</image:title>
      <image:caption>Project Details</image:caption>
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      <image:title>General Electric - User Interview</image:title>
      <image:caption>Led structured interviews with field engineers to uncover how they track time and manage outages, identifying key pain points in the existing Smart Outage app.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/440a8995-24a4-47de-bb06-954b8e7a3b0d/Screen+Shot+2017-12-03+at+7.47.02+PM.png</image:loc>
      <image:title>General Electric - Contextual Inquiry</image:title>
      <image:caption>Observed engineers onsite in real working conditions to capture environmental constraints and validate how mobile solutions could realistically support their workflows</image:caption>
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      <image:title>General Electric - Card Sort</image:title>
      <image:caption>Facilitated a card sort exercise to clarify terminology and prioritize features, ensuring the information architecture reflected how engineers think about their tasks.</image:caption>
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      <image:title>General Electric - Usability Test</image:title>
      <image:caption>Ran usability tests on Smart Outage to validate assumptions, pinpointing where workflows broke down and translating feedback into design refinements.</image:caption>
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    <image:image>
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      <image:title>General Electric - Sketches</image:title>
      <image:caption>Explored early design ideas through sketches, mapping the flow for entering and managing time cards and rapidly iterating based on team feedback.</image:caption>
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    <image:image>
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      <image:title>General Electric - Prototype</image:title>
      <image:caption>Home Screen</image:caption>
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  <url>
    <loc>https://www.vcmassimo.com/resume</loc>
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    <priority>0.75</priority>
    <lastmod>2026-05-07</lastmod>
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  <url>
    <loc>https://www.vcmassimo.com/fireeye</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-30</lastmod>
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      <image:title>FireEye</image:title>
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    <image:image>
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      <image:title>FireEye</image:title>
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    <image:image>
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      <image:title>FireEye</image:title>
      <image:caption>Could you complete your transaction today?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/1546831317902-VICYJRI715JYVJEMY0AZ/market-homepage.png</image:loc>
      <image:title>FireEye</image:title>
      <image:caption>FireEye Market Homepage</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/1546831363845-UJ2B110825BV14NE31KS/market-Results+%28filter+selected%29.png</image:loc>
      <image:title>FireEye</image:title>
      <image:caption>Results Page (Filters Selected)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/1546831345661-QJL42E0O0ASGXS575TXU/market-Results+%28all%29.png</image:loc>
      <image:title>FireEye</image:title>
      <image:caption>Results Page</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/1546831378752-8AT3XXK5TWZUI6JCUYA8/market-Product+Detail.png</image:loc>
      <image:title>FireEye</image:title>
      <image:caption>Product Detail Page</image:caption>
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    <image:image>
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      <image:title>FireEye</image:title>
      <image:caption>Navigation Level Headers</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/1546834412274-WRCSOZECPPCBBMK1XQ5H/fabric_samantha+kingsbury.jpeg</image:loc>
      <image:title>FireEye</image:title>
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    <image:image>
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      <image:title>FireEye</image:title>
      <image:caption>News Filter</image:caption>
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    <image:image>
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      <image:title>FireEye</image:title>
      <image:caption>News Article</image:caption>
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    <image:image>
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      <image:title>FireEye - MVP Features</image:title>
      <image:caption>Defined success criteria and prioritized features for MVP based on stakeholder input, ensuring alignment across teams.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/1546831215354-JWMZ6OXYSOQK0UKXIQVV/marketplace_feature+list.png</image:loc>
      <image:title>FireEye - User Stories</image:title>
      <image:caption>Could you complete your transaction today?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/1546831317902-VICYJRI715JYVJEMY0AZ/market-homepage.png</image:loc>
      <image:title>FireEye - Wireframes</image:title>
      <image:caption>FireEye Market Homepage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/1546831363845-UJ2B110825BV14NE31KS/market-Results+%28filter+selected%29.png</image:loc>
      <image:title>FireEye - Results Page</image:title>
      <image:caption>Results Page (Filters Selected)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/1546831345661-QJL42E0O0ASGXS575TXU/market-Results+%28all%29.png</image:loc>
      <image:title>FireEye - Search Results</image:title>
      <image:caption>Results Page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/1546831378752-8AT3XXK5TWZUI6JCUYA8/market-Product+Detail.png</image:loc>
      <image:title>FireEye - Product Detail Page</image:title>
      <image:caption>Product Detail Page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/1546832802790-RHHAPEFSNHEFDJ5YFC29/fabric_card1.png</image:loc>
      <image:title>FireEye - Card Sort</image:title>
      <image:caption>Navigation Level Headers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/1546834370936-A64DGFJQUA20FU8AIBNJ/fabric_tax.png</image:loc>
      <image:title>FireEye - Taxonomy</image:title>
      <image:caption>Favorites / Main Menu</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/1546834412274-WRCSOZECPPCBBMK1XQ5H/fabric_samantha+kingsbury.jpeg</image:loc>
      <image:title>FireEye - Proto Persona</image:title>
      <image:caption>Created proto-personas to represent product designers’ goals, pain points, and workflows, ensuring the system addressed real user needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/1546833076644-15ED3ZMH3DMJZ05KLUNM/fabric_Journey+Map+-+Creators.png</image:loc>
      <image:title>FireEye - User Journey Map</image:title>
      <image:caption>News Filter</image:caption>
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      <image:title>FireEye - Component Radio Button</image:title>
      <image:caption>News Article</image:caption>
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  </url>
  <url>
    <loc>https://www.vcmassimo.com/cisco</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/1599510021633-VD16AY1GY7HP0I1LV27D/Cisco-Research-Shows-IT-Eager-to-Adopt-Artificial-Intelligence_-Intent-based-Networking.jpg</image:loc>
      <image:title>Cisco</image:title>
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    <image:image>
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      <image:title>Cisco</image:title>
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      <image:title>Cisco</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/ba9c27a1-87f7-44b0-99db-1f64882a726c/Screenshot+2024-07-25+at+12.22.29%E2%80%AFPM.png</image:loc>
      <image:title>Cisco - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/65a17be4-62a5-4e78-b59d-5de41535e231/ar%3Avr+ux+best+practices2.jpg</image:loc>
      <image:title>Cisco - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/6af769e4-df50-4334-a96a-228412dacda8/gallia-Style+Guide1.jpg</image:loc>
      <image:title>Cisco - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/b9f6dea9-0353-4a74-92d6-56076d537699/Cognitive+Walkthroughs+-+New+frame+1.jpg</image:loc>
      <image:title>Cisco - Cognitive Walkthrough</image:title>
      <image:caption>Mapped user feedback which surfaced emergent themes that informed design iterations.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/daf65ab4-4f97-4448-b04e-10a59d0cb77a/impact+effort+matrix+-+New+frame+1.png</image:loc>
      <image:title>Cisco - Impact Effort Matrix</image:title>
      <image:caption>Facilitated an impact/effort prioritization session with leadership. This aligned the team on consensus for what to focus on next.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/1a83deff-7208-4f13-88fc-8e5bd2f29cbc/Hologram+User+Stories+-+New+frame+1.png</image:loc>
      <image:title>Cisco - User Stories &amp; Roadmap</image:title>
      <image:caption>Translated insights into user stories and a roadmap to keep our team focused on high-impact outcomes and provide clear milestones.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/b4d2356e-70f1-4411-bbf8-baa0feb453b9/Screenshot+2025-09-29+at+9.51.56%E2%80%AFPM.png</image:loc>
      <image:title>Cisco - AR/VR UX best practices</image:title>
      <image:caption>Synthesized literature review and ad-hoc testing into practical design guidelines for mixed reality comfort and usability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/2d9faa63-f5b7-4376-9945-db0ac38d947c/gallia-style-guide.png</image:loc>
      <image:title>Cisco - Webex Hologram Style Guide</image:title>
      <image:caption>Established a unified visual language across mixed- reality devices to ensure clarity and legibility in holographic space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/ba9c27a1-87f7-44b0-99db-1f64882a726c/Screenshot+2024-07-25+at+12.22.29%E2%80%AFPM.png</image:loc>
      <image:title>Cisco - Presentation</image:title>
      <image:caption>These insights informed Webex Hologram’s positioning and differentiation in the market.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vcmassimo.com/home-1</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/1725650218502-5IEJC7PI9YQTBV42V9IP/unsplash-image-_UeY8aTI6d0.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/86f8f154-d3ad-48af-98b8-f81ec0b39e6f/cisco-webex-hologram-rendition-feature.jpg</image:loc>
      <image:title>Home - Cisco</image:title>
      <image:caption>Led strategy and design for next-generation collaboration concepts, from early incubation to award-winning proof of concept. Including Webex Hologram, winner of the 2024 Auggie Award for Best Collaboration Tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/33c9c5ec-2f60-4129-8a58-9cdb5e58ab5a/FireEye+Market+Homepage</image:loc>
      <image:title>Home - FireEye</image:title>
      <image:caption>Defined UX strategy and redesigned core workflows for a global enterprise security platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/47db19a5-5067-4a5e-a714-f432bf0f3801/nav+card+sort.jpg</image:loc>
      <image:title>Home - General Electric</image:title>
      <image:caption>Drove research-led design across multiple GE business units.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a0f1460d55b4111a7514040/3c6d80a5-7839-44b7-8522-024f7d046cc5/portfolio.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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